DLP launches new name and slogan in Melbourne

On Tuesday, the DLP launched its new name and 2013 campaign slogan at Federation Square in Melbourne.

DLP Senator John Madigan put on a blacksmithing display as he forged a branding iron of the letter U, which he then branded into the word laboUr on a sign displaying the DLP’s new name, ‘Democratic Labour Party’.

This spelling change was launched with the very apt slogan, ‘Putting YOU back into Labour”

The event also provided a great opportunity for passers-by to talk with DLP candidates, discussing many issues and learning more about the DLP.